The Abu Dhabi Real Estate Centre (ADREC) has officially launched the digital registration of Expressions of Interest (EOIs) for off-plan property investments through its “Madhmoun” platform.
Under this new regulation, all developers launching new projects will be required to digitally register investor EOIs via Madhmoun.
The announcement was made during the launch event of the Manchester City Yas Residences by Ohana project, which became the first development to enable electronic EOI registration directly through ADREC’s platform.
Strengthened Oversight and Investor Protection
Engineer Sultan Al Memari, Acting Executive Director of the Real Estate Regulation Sector at ADREC, emphasized that protecting investor interests while balancing developers’ operational requirements remains central to Abu Dhabi’s real estate transformation strategy.
He noted that Madhmoun has already brought meaningful improvements to the market, and the integration of EOIs into the platform will further enhance Abu Dhabi’s reputation as a premier destination to live, invest, and grow.
Through Madhmoun, ADREC will now have direct supervision over EOIs. Funds collected as Expressions of Interest will be deposited into government-managed preparatory escrow accounts, ensuring greater transparency and investor security.
This move replaces traditional off-plan investment practices with a regulated framework aligned with international standards, safeguarding all stakeholders throughout the off-plan purchasing process.
Al Memari added that ADREC continues to modernize policies and accelerate digital transformation efforts to strengthen the emirate’s position as a trusted global real estate investment hub.
By introducing digital refund systems and enhanced regulatory monitoring, the new approach eliminates traditional intermediary risks while ensuring improved fund protection and transaction oversight.
Advancing Abu Dhabi’s Digital Property Ecosystem
As part of its broader digital transformation strategy, ADREC introduced in 2025 the government-backed Digital Buy & Sell Journey — the first fully integrated digital property transaction system of its kind in the region.
This innovative platform significantly improves the speed, security, and convenience of real estate transactions, allowing complete end-to-end property purchases and sales to be conducted entirely online.
Buyers and sellers — whether located within the UAE or abroad — can now finalize transactions without physical paperwork or in-person visits.
The process seamlessly integrates mortgage release, property registration, ADREC Trustee verification, digital signing, and escrow settlements into a single compliant digital journey.
The service operates through the TAMM platform and is powered by the UAE Pass application, enabling secure digital signatures from anywhere in the world.
With features such as video-enabled ADREC Trustee participation, tamper-proof UAE Pass signatures, and ADREC-managed escrow accounts, the system ensures full legal validity, financial security, and regulatory compliance.
These advancements position Abu Dhabi as the first jurisdiction in the region to offer a fully secure, borderless, and comprehensive digital property transaction experience.
