DUBAI, UAE – The United Arab Emirates’ recognition as the world’s safest country in mid-2025 has become a pivotal factor in the surge of its real estate market, according to leading property firm NOVVI Properties. This distinction has created a significant “safety premium,” drawing investors and residents from around the world who place high value on security alongside financial returns.
NOVVI Properties reports that the UAE’s globally acclaimed safety and stability are translating into sustained momentum in property transactions. In the first half of 2025 alone, Dubai recorded over AED 431 billion in real estate deals—a 25% year-on-year increase—with more than 59,000 new investors entering the market. The firm attributes much of this growth to the nation’s secure environment.
“Security is no longer viewed as a secondary advantage—it’s now a core investment criterion,” said Jason Farr, Sales Director at NOVVI Properties. “High-net-worth individuals and global investors are actively seeking locations that offer both lifestyle peace of mind and capital protection. The UAE delivers this dual value, making it one of the most desirable real estate destinations worldwide.”
This growing investor confidence is underpinned by the UAE’s transparent regulatory environment, supported by institutions such as the Dubai Land Department (DLD) and the Real Estate Regulatory Authority (RERA). The required use of escrow accounts for off-plan developments further enhances buyer protection and reinforces trust in the system.
The positive impact is visible across all market segments. While luxury properties continue to dominate headlines, demand is also rising for family-friendly villas and apartments in established and emerging suburban areas.
“The sense of safety is a strong emotional driver,” said Brian Flanagan, Head of Leasing at NOVVI Properties. “Our clients aren’t just purchasing homes—they’re investing in a secure lifestyle. This sense of reassurance is encouraging long-term residency and expanding market activity across all seven emirates, including high-growth areas like Sharjah and Ras Al Khaimah.”
Looking ahead, NOVVI Properties expects the UAE’s reputation for safety, coupled with its economic diversification and forward-thinking urban planning, to continue propelling the real estate market forward. The country is set to remain a global benchmark for secure, high-return property investment.
About NOVVI Properties:
NOVVI Properties was founded to redefine the Dubai real estate experience through a focus on transparency, integrity, and long-term client relationships. Offering a full suite of services and innovative marketing solutions, NOVVI guides individuals and businesses through every step of their property journey—from first-time buyers to seasoned investors—prioritizing trust and client success above all.
