Dubai, UAE – Bayut, the UAE’s leading real estate platform, has launched TruBroker Stories, the world’s first social engagement tool on a property portal — a major leap in the digitisation of real estate marketing and agent-client interaction.
This innovative feature allows certified TruBrokers in Dubai to upload 60-second vertical videos tied to their property listings or real estate projects, offering users a more interactive, immersive experience as they explore listings and engage directly with trusted agents.
Transforming Property Engagement through Short-Form Video
As traditional social media platforms grow increasingly saturated, TruBroker Stories brings short-form video content into a high-intent, real estate-centric environment. Integrated directly into Bayut’s user experience, this tool creates a dedicated channel for brokers to:
- Showcase listings with a personal touch
- Demonstrate in-depth area knowledge
- Build credibility and visibility with a serious audience of property seekers
Inspired by the “Stories” format popularised by social platforms, Bayut has reimagined the concept for a strategic real estate purpose: forging stronger, trust-based connections between property seekers and verified, top-performing agents.
A First for Global PropTech
With this rollout, Bayut becomes the first real estate portal globally to launch such a feature, underscoring its leadership in proptech innovation and AI-driven solutions. The platform enables agents to bring listings to life, humanise their brand, and build meaningful engagement — all within a purpose-built property ecosystem.
Haider Ali Khan, CEO of Bayut, said:
“Real estate is fundamentally about people and trust. With TruBroker Stories, we’re giving agents a powerful new way to communicate, educate, and connect — in a format that resonates with today’s digital audience. It’s a bold step toward making property search more human, transparent, and efficient.”
Maximized Exposure and Measurable Results
TruBroker Stories appear across multiple high-visibility touchpoints — including agent profiles, agency pages, and search results — ensuring maximum engagement. Videos can be created through Bayut’s Profolio platform, with built-in analytics to track views, clicks, and lead generation.
Currently available to TruBrokers in Dubai, the feature is set to expand to other markets and evolve with future AI-powered enhancements as part of Bayut’s broader roadmap.
Setting New Standards in Real Estate Innovation
With the launch of TruBroker Stories, Bayut strengthens its position as one of the world’s most advanced PropTech platforms, elevating not only how people search for homes — but how agents market, differentiate, and connect with clients.
