A new survey by Property Finder reveals that demand for homeownership in the UAE remains strong and steady, reinforcing market confidence and sustained momentum across the real estate sector.
As part of its ongoing market intelligence efforts, Property Finder has launched PF Market Pulse — a bi-monthly consumer sentiment survey that captures real-time insights from high-intent users, including both buyers and sellers, across the UAE.
The survey begins by asking users browsing listings a straightforward question: “Are you planning to buy a property in the next six months?” Those who answer yes are then asked: “How do you expect property prices to change in the next six months?” This two-step approach helps measure both intent and perception with a high level of accuracy.
Strong Buyer Intent
According to the May 2025 findings, 72% of respondents indicated plans to purchase a property within the next six months. This robust sentiment persisted into June, with 69% continuing to express buying intent, underscoring the consistent demand driving the UAE’s property market forward.
Evolving Views on Pricing
While buyer intent remains strong, perceptions about future pricing are shifting. In May, responses were nearly split: 37% anticipated a price drop, 34% expected increases, and 29% predicted stability. However, by June, sentiment leaned more toward a market correction:
- 44% of buyers anticipated a price decrease
- 30% still expected prices to rise
- 26% foresaw no major change
This growing expectation of a potential cooling in the market points to a more mature and informed buyer base, reflecting increased awareness of recent market dynamics and price movements.
Industry Insight and Leadership
With over 13,000 unique respondents participating in the initial survey period, PF Market Pulse offers one of the most comprehensive snapshots of consumer sentiment currently available in the region. It provides key insights into how home seekers are tracking price cycles, market trends, and upcoming supply shifts.
Sevgi Gur, Chief Marketing Officer at Property Finder, commented:
“The launch of PF Market Pulse reinforces our commitment to being more than just a property platform. We are leading the conversation with intelligence-led insights that empower our users to make informed decisions. These findings not only highlight a sustained appetite for homeownership in the UAE but also showcase a more informed and confident buyer who is increasingly attuned to market signals.”
By bridging behavioral data with real-time sentiment, Property Finder aims to equip both users and industry stakeholders with actionable insights that support better, more strategic decision-making across the real estate ecosystem.
